# Muhammad Arfa Rehman

> Muhammad Arfa Rehman is a full-stack WordPress developer with 7+ years of experience building custom plugins, WooCommerce stores and headless WordPress sites.

I'm a passionate full-stack WordPress developer based in Faisalabad, Pakistan, with over 7 years of hands-on experience building fast, scalable, and user-friendly websites. I specialize in custom WordPress theme and plugin development, WooCommerce stores, headless WordPress with React and Next.js, and clean object-oriented PHP backends. From MLS real estate feeds to high-volume e-commerce catalogues, I turn complex requirements into polished, production-ready products.

## At a glance

- **Role:** WordPress & Full-Stack Web Developer
- **Location:** Islamabad, Pakistan (available for remote work worldwide)
- **Hire / project inquiries:** hireme@arfarehman.net
- **General contact:** info@arfarehman.net
- **LinkedIn:** https://www.linkedin.com/in/muhammad-arfa-rehman-03413b258/
- **Expertise:** WordPress development, WordPress plugin development, WordPress theme development, WooCommerce development, Headless WordPress, PHP, Object-oriented PHP, JavaScript, React, Next.js, MySQL, REST API integration, Payment gateway integration, Shopify development, Web performance optimization, Technical SEO

## Services

- **Web Development:** Custom websites & web apps built with modern frontend and PHP backend technologies. Fast, secure, scalable.
- **WordPress Development:** Full-scale WordPress solutions including custom builds, headless setups, and performance optimization following WP best practices.
- **Theme Development:** Bespoke WordPress themes tailored to your brand — responsive, SEO-friendly, and built for speed and maintainability.
- **Plugin Development:** Custom WordPress plugins for unique functionality, third-party integrations, and workflow automation.
- **Core PHP Projects:** Robust server-side applications with clean OOP architecture, secure APIs, and optimized MySQL database design.
- **Shopify Development:** Custom Shopify stores with theme customization, app integrations, and conversion-focused checkout experiences.
- **E-Commerce Solutions:** WooCommerce stores with custom checkout flows, payment gateway & API-based order management integrations.
- **API Integrations:** Seamless connections with CRMs, payment gateways, shipping providers, and third-party services via REST APIs.

## WordPress plugins

### No Cookie Analytics – By Arfa

Privacy-focused, server-side analytics with zero frontend cookies — a realtime dashboard, campaign and 404 reports, and per-post insights, all stored in your own WordPress database.

- Array

- WordPress.org: https://wordpress.org/plugins/no-cookie-analytics-by-arfa/

### AI Product Migrator

AI-assisted WooCommerce product migration tools that scrape products from any website, then import, preview, and manage product data across stores — with AI-guided extraction and optional scheduled re-sync to keep listings fresh.

- Array

- Availability: private plugin, offered for custom client projects.

## Selected work

- **Squee Design** (WordPress) — Inclusive web design agency site with custom WordPress build, accessibility scorecard tools, and motion-led UX. https://squee.design/
- **Multiverse Beans** (E-Commerce) — High-volume WooCommerce seed bank with tiered bonus stacks, bundle deals, and conversion-focused product flows. http://multiversebeans.com/
- **Florida Listing Experts** (API Integrations) — Southwest Florida real estate platform with MLS property feeds, advanced search, home valuation tools, and CRM integrations. https://floridalistingexperts.com/
- **SWAYD Shoes** (E-Commerce) — Dance footwear store with multi-region routing, lookbook galleries, and a polished product catalog experience. http://swaydshoes.com/
- **GIN e-Bikes** (E-Commerce) — UK electric bike store with product bundles, finance options, test ride booking, and multi-region EU storefront support. https://www.ginebikes.com/
- **Eminence Supercar Hire** (WordPress) — Luxury supercar hire website with fleet catalog, quote booking forms, and premium brand-focused presentation. https://eminencesupercarhire.co.uk/
- **Kao Collins** (Web Development) — Industrial inkjet ink manufacturer site with product catalogues, multi-region support, and technical resource hubs. http://kaocollins.com/
- **Task Heroes** (API Integrations) — Freelance marketplace platform connecting clients and heroes with secure payments, escrow workflows, and category-based project discovery. https://taskheroes.net/
- **Sloans of Lane Cove** (WordPress) — Award-winning Sydney hair salon site with service pages, booking flows, client testimonials, and editorial content. https://sloans.com.au/

## Experience

- **WordPress Backend Developer**, Iplex (July 2025 — Present) — Architecting scalable backend solutions with custom APIs, REST integrations, and headless WordPress setups (React, Next.js). Leading code reviews and mentoring junior developers.
- **Senior Backend WordPress Developer**, The 7 Technologies (Aug 2023 — July 2025) — Led large-scale projects, built custom themes & plugins, integrated payment gateways (Stripe, PayPal), CRMs (HubSpot, Salesforce), and managed AWS, Cloudways & DigitalOcean infrastructure.
- **PHP & WordPress Developer**, Globital (Jan 2020 — Aug 2023) — Built dynamic websites & web apps using PHP, WordPress, and MySQL. Delivered fully responsive, SEO-friendly websites with custom integrations and performance optimizations.
- **PHP Developer**, WAPEXP (Sep 2018 — Dec 2020) — Developed custom PHP websites, optimized MySQL queries, and built secure server-side logic for clients across multiple industries.

## Key pages

- [Homepage](https://arfarehman.net/): portfolio, services, plugins and contact details.

## AI Agent

- [Agent (MCP protocol)](https://websites-agents.hostinger.com/arfarehman.net/mcp): structured agent access to this site provided by the host.